Since the beginning of this year, Zaozhuang has vigorously implemented "Shandong Handicrafts" Project and built the brand of "Zaozhuang Craftsmanship", to promote the creative transformation and innovative development of fine traditional culture. Driven by innovation, Zaozhuang has carried out ten actions of "Shandong Handicrafts, Zaozhuang Craftsmanship": base strengthening, quality improvement, revitalization, lead, cultivation, support, display, promotion, aggregation and going-out.

Zaozhuang has implemented the strategy of agglomerative and innovative development, to constantly enhance the aggregation of cultural elements, the competitiveness of cultural enterprises and the supply of cultural products. Under the strategy of industry-driven development, guided by the idea of "clustering and chaining", Zaozhuang has implemented the cultural industry upgrading plan, followed the principle of "government drive and market orientation", bolstered up nine industry chains: Lu Ban cultural creation, sculpture & carving, digital culture, featured cultural delicacies, culture & tourism and healthcare, craft glass, musical instrument making, ceramic art and cultural media, and created a "Zaozhuang Craftsmanship" cultural and creative industry cluster with a total scale of 30 billion yuan. In the first quarter of this year, the added value of Zaozhuang's cultural industry stood at 2.2 billion yuan, up 8.43% year on year, accounting for 4.6% of Zaozhuang's GDP; there were 82 cultural enterprises above the designated size in Zaozhuang as of the first quarter, up 6 from late 2021.