Recently, the Zibo Culture and Tourism Bureau and the People's Bank of China, Zibo Central Branch have spearheaded the establishment of a coordination mechanism of financial support for the high-quality development of Zibo's cultural & tourism industry. After an analysis of policies for financial institutions the Special Action Guide on Financial Support for the Development of the Cultural & Tourism Industry (Action Guide) were released, setting forth 10 specific measures.

Zibo has set out to establish a "white list" financing demand library for cultural & tourism enterprises and key cultural & tourism projects. By implementing a dynamic update mechanism, Zibo will push the financing demand of enterprises and projects in the library to financial institutions, and guide them in increasing visits to all enterprises and projects in the library; by organizing financial institutions to increase the allocation of credit resources to key cultural & tourism sectors, Zibo will provide targeted support to Yellow River National Cultural Park and other landmark cultural parks; through the visit of the provincial financial advisory group, the expansion of financing counseling coverage and other activities, Zibo will organize financial institutions to provide cultural & tourism market entities with comprehensive financial services such as policy consultation, product recommendation and financing counseling, thereby intensifying the publicity of support policies for enterprises and expand their coverage.