Since the 18 National Congress of the Communist Party of China, Shandong cultural tourism system has devised an anchoring goal that "walk in the forefront, create a new situation", fully promote high-quality development of culture and tourism.
In 2021, the scale of cultural creative industries and high-quality tourist industries in our province has continuously expanded, and the strength has greatly improved, we have cultivated 23 industrial clusters of "Wild Goose Queue Shape", 17 leading enterprises, and has constructed 17 national-level cultural industry demonstration garden, 14 5A-level scenic spots around the province, the annual number of tourists has increased from 490 million to 940 million, and the total tourism income has increased from 451.97 billion yuan to 1.1 trillion yuan.
The influence of Qilu Culture has continuously expanded, our province holds a series of international cultural exchange activities with distinctive Shandong characteristics such as the International Confucius Culture Festival, the brand image of "Hospitable Shandong" has continuously promoted, and it has been included in CCTV's "brand image project" three years in a row, it has become an important force for spreading Qilu Culture.