In recent years, the cultural and tourism system of Shandong Province has focused on high-level planning and promotion, the policies and measures to promote industrial development have been continuously improved, and the support has been continuously increased. In the past 10 years, the number and scale of cultural and related enterprises above designated size in Shandong Province were increasing and expanding. Among them, the proportion of revenue from core areas and new cultural formats increased, accounting for 28% and 20% respectively. The number of A-grade scenic spots in the province has increased from 583 in 2012 to 1,165, and the number of travel agencies has increased from 1,963 in 2012 to 2,827. An industrial cluster system covering the entire cultural and tourism industry chain and increasing market competitiveness has been established.

Since 2018, more than 400 cultural and tourism projects have been included in the provincial key project database, with a cumulative investment of more than RMB 100 billion. Establish a linkage mechanism for financial support for the high-quality development of the cultural and tourism industry, and continue to increase policy and development financial support. By the end of 2021, the balance of loans for cultural creativity and good-quality tourism will totaled RMB 181.8 billion, a year-on-year increase of 10.3%.