Recently, co-sponsored by the Shandong Provincial Department of Culture and Tourism, Network of International Culturalink Entities, and Foreign Affairs Office of Shandong Provincial People's Government, the "Hometown of Confucious, Friendly Shandong" Spain Cultural Tourism Promotion Conference & "Tea for Harmony: Yaji Cultural Salon" Shandong Special Event was held at China Cultural Center in Madrid, Spain. Guests who attended and delivered speeches at the event included Bai Yugang, member of the Standing Committee and Director of the Publicity Department of the CPC Shandong Provincial Committee, Wu Haitao, Chinese Ambassador to Spain, Magi Castro Claram, Deputy Director of the Tourist Office of Spain, and Hector Coronel, Director of Tourism at Madrid City Council, Spain, attended and delivered speeches.

At the promotion conference, Bai Yugang presented five representatives of Spain with "Friendly Shandong" tourism ambassador certificates. Wang Lei, Secretary of the Leading Party Members' Group and Director of the Shandong Provincial Department of Culture and Tourism, and Director of the Shandong Provincial Bureau of Cultural Relics, introduced Shangdong's culture and tourism. Cooperation agreements were signed respectively between the Shandong Provincial Bureau of Cultural Relics and Spain's Thyssen-Bornemisza National Museum, the Shandong Museum and the Lazaro Galdiano Museum.